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name: creative-calendar description: Plan creative production schedule by assessing current inventory, identifying gaps by angle and format, scheduling production priorities, and allocating resources. Use for monthly planning, coordinating creative teams, or ensuring consistent content output.

Creative Calendar

Plan and schedule creative production.

Process

Step 1: Assess Current Creative Inventory

Inventory Audit:

• Active winners (still performing)
• Testing creatives (in flight)
• In production (being made)
• Retired (fatigued/failed)

Categorize By:

• Angle/concept
• Format (video/static/carousel)
• Hook type
• Avatar targeted
• Platform optimized

Step 2: Identify Gaps

Gap Analysis:

• Which angles haven't been tested?
• Which formats are underrepresented?
• Which avatars lack content?
• Which platforms need optimization?

Seasonal Gaps:

• Upcoming holidays/events
• Seasonal relevance opportunities
• Trend-based content needs

Performance Gaps:

• Angles that need refreshing
• Winners needing variations
• Failing areas needing new approaches

Step 3: Schedule Production Priorities

Priority Framework:

1. Variations of winners (lowest risk, highest ROI)
2. New hooks on proven angles
3. New angles based on learnings
4. Experimental/innovative concepts
5. Seasonal/timely content

Production Cadence:

• Weekly: [X] new variations
• Bi-weekly: [X] new concepts
• Monthly: [X] major productions

Step 4: Allocate Resources

Resource Types:

• Internal creative team
• UGC creators
• Founder/expert shoots
• Stock/AI generation
• Editing capacity

Capacity Planning:

• Team member hours available
• Creator slots available
• Budget for production
• Timeline constraints

Step 5: Output Production Calendar

## CREATIVE CALENDAR: [Month/Quarter]

### INVENTORY SNAPSHOT

**Current Status:**
| Category | Active | Testing | Production | Retired |
|----------|--------|---------|------------|---------|
| Video | [#] | [#] | [#] | [#] |
| Static | [#] | [#] | [#] | [#] |
| Total | [#] | [#] | [#] | [#] |

**By Angle:**
| Angle | Active | Health | Need |
|-------|--------|--------|------|
| [Angle 1] | [#] | [G/Y/R] | [+#] |
| [Angle 2] | [#] | [G/Y/R] | [+#] |
| [Angle 3] | [#] | [G/Y/R] | [+#] |

**By Format:**
| Format | Active | Health | Need |
|--------|--------|--------|------|
| UGC Video | [#] | [G/Y/R] | [+#] |
| Founder | [#] | [G/Y/R] | [+#] |
| Static | [#] | [G/Y/R] | [+#] |

---

### GAPS IDENTIFIED

**High Priority:**
1. [Gap]: [Why urgent]
2. [Gap]: [Why urgent]

**Medium Priority:**
1. [Gap]: [Why important]

**Seasonal/Timely:**
1. [Upcoming event]: Content needed by [date]

---

### PRODUCTION TARGETS

**This Month:**
- Total new creatives: [#]
- Variations of winners: [#]
- New concepts: [#]
- New angles: [#]

**Weekly Breakdown:**
| Week | Variations | New Concepts | Total |
|------|------------|--------------|-------|
| 1 | [#] | [#] | [#] |
| 2 | [#] | [#] | [#] |
| 3 | [#] | [#] | [#] |
| 4 | [#] | [#] | [#] |

---

### WEEKLY CALENDAR

#### WEEK 1: [Date Range]

**Production:**
| Day | Task | Owner | Deliverable |
|-----|------|-------|-------------|
| Mon | [Task] | [Name] | [Output] |
| Tue | [Task] | [Name] | [Output] |
| Wed | [Task] | [Name] | [Output] |
| Thu | [Task] | [Name] | [Output] |
| Fri | [Task] | [Name] | [Output] |

**Shoots Scheduled:**
- [Date]: [Type] - [Details]

**Editing Queue:**
- [Project]: Due [Date]

**Launch Target:**
- [#] creatives ready for launch by [Date]

---

#### WEEK 2: [Date Range]
...

#### WEEK 3: [Date Range]
...

#### WEEK 4: [Date Range]
...

---

### RESOURCE ALLOCATION

**Team Capacity:**
| Resource | Available Hours | Allocated | Remaining |
|----------|-----------------|-----------|-----------|
| Creative Director | [#] | [#] | [#] |
| Editor 1 | [#] | [#] | [#] |
| Editor 2 | [#] | [#] | [#] |
| Copywriter | [#] | [#] | [#] |

**UGC Creators:**
| Creator | Slots | Assigned | Rate |
|---------|-------|----------|------|
| [Name] | [#] | [#] | $[X] |
| [Name] | [#] | [#] | $[X] |

**Budget:**
| Category | Budget | Allocated | Remaining |
|----------|--------|-----------|-----------|
| UGC | $[X] | $[X] | $[X] |
| Stock | $[X] | $[X] | $[X] |
| Production | $[X] | $[X] | $[X] |
| **Total** | $[X] | $[X] | $[X] |

---

### CONTENT BRIEFS NEEDED

**This Week:**
1. [ ] [Brief name] - Due: [Date] - Owner: [Name]
2. [ ] [Brief name] - Due: [Date] - Owner: [Name]

**Next Week:**
1. [ ] [Brief name]

---

### UPCOMING EVENTS/SEASONS

| Date | Event | Content Type | Due Date | Status |
|------|-------|--------------|----------|--------|
| [Date] | [Event] | [Type] | [Date] | [Status] |

---

### DEPENDENCIES & BLOCKERS

**Current Blockers:**
- [Blocker]: [Impact] - [Resolution]

**Dependencies:**
- [Item A] depends on [Item B]

---

### QUALITY CHECKPOINTS

**Weekly Review:**
- [ ] Inventory updated
- [ ] Production on track
- [ ] Budget tracking
- [ ] Launch pipeline full

**Monthly Review:**
- [ ] Performance analysis
- [ ] Inventory health
- [ ] Resource optimization
- [ ] Strategy adjustment

---

### NOTES

[Space for additional context, changes, or communications]

Production Best Practices

Velocity Over Perfection:

• Volume of testing matters
• Good enough > perfect but late
• Iterate based on data

Winner Multiplication:

• 10+ variations of each winner
• New hooks, same body
• New body, same hooks
• Different creators, same script

Balance Innovation and Iteration:

• 70% iterations of proven concepts
• 20% new angles based on data
• 10% experimental/wild cards

Source: LeadsIcon, VISCAP, general creative operations